EcoTag Insights A carbon footprint is the total greenhouse gas (GHG) emissions caused directly or indirectly by an activity, product, organization, or individual. It is typically expressed as carbon dioxide equivalent (CO₂e), a unit that converts different greenhouse gases into a common climate impact metric. It is one of the most widely used indicators to understand climate … Read more
Environmental claims such as “eco-friendly,” “green,” “sustainable,” “recyclable” and “carbon neutral” are increasingly used in product packaging, advertisements and brand communication. But such claims can mislead consumers when they are vague, selective or unsupported. To address this, the Central Consumer Protection Authority (CCPA) issued the Guidelines for Prevention and Regulation of Greenwashing or Misleading Environmental … Read more
A Digital Product Passport is a digital record linked to a product. It gives important information about the product in one place, such as what it is made of, where it comes from, how it was produced, and how it can be reused, repaired, or recycled. In simple words, it is like a digital identity … Read more
Sustainability claims are everywhere. Public evidence is not. Products are called eco-friendly. Campuses are called green. Companies say they are reducing their impact. But when people try to check the facts behind these claims, the information is often difficult to find. It may be buried in reports, certificates, technical documents, or scattered across web pages. … Read more