Explainers

A carbon footprint is the total greenhouse gas (GHG) emissions caused directly or indirectly by an activity, product, organization, or individual. It is typically expressed as carbon dioxide equivalent (CO₂e), a unit that converts different greenhouse gases into a common climate impact metric. It is one of the most widely used indicators to understand climate … Read more

Environmental claims such as “eco-friendly,” “green,” “sustainable,” “recyclable” and “carbon neutral” are increasingly used in product packaging, advertisements and brand communication. But such claims can mislead consumers when they are vague, selective or unsupported. To address this, the Central Consumer Protection Authority (CCPA) issued the Guidelines for Prevention and Regulation of Greenwashing or Misleading Environmental … Read more